The Best Makeup for Women in Their 30s

Are you a woman in her 30s struggling to find makeup that fits you perfectly? You’re in luck! Here, you can discover the best makeup for women in their 30s to help you look and feel your best.

Quick facts: Best Makeup For Your 30S

  • ✅ Investing in high-quality foundation and concealer is essential for mature skin in your 30s. (StyleCaster)
  • ✅ Look for moisturizing lipsticks and lipgloss as you age – avoid matte. (Byrdie)
  • ✅ Cream blushes are mainly recommended for a natural, glowing look. (Glamour)
  • ✅ Concentrate on blending powder foundation with a damp sponge or brush for a smooth finish. (Elle)
  • ✅ Embrace the bold lip trend in your 30s – bright colors, such as reds and oranges, help bring life to aging skin. (Bella Sugar)
  • Skin Care

    Skin care is an essential part of your makeup routine, regardless of your age. As you enter your 30s, you may start to notice wrinkles and age spots. Taking good care of your skin is an important step towards looking your best and keeping your skin healthy.

    Let’s explore the best skin care routines and makeup products for women in their 30s:

    Understand your skin type

    Understanding your skin type is key to finding the best makeup for women in their 30s. Your skin type will determine which products you should be using and which ones to avoid. A few of the common skin types are oily, combination, normal, dry and sensitive.

    Each one has different needs such as moisturizing, exfoliating and oil control. It’s important to take the time to truly understand what you’re dealing with before deciding on a makeup routine or purchasing any products. You can do this by evaluating your skin while keeping in mind factors like its texture, look, how easily it’s irritated and how it responds to different climates and temperatures.

    Evaluating your specific skin type will help you determine which foundation and primers are the best for your age group as well as give you an idea of the ingredients that are beneficial for your type of skin:

    • Texture
    • Look
    • How easily it’s irritated
    • How it responds to different climates and temperatures

    Choose the right cleanser and moisturizer

    Choosing the right cleanser and moisturizer is one of the most important steps in a skincare routine, especially when it comes to women in their 30s. The skin’s needs can change over time and any woman at this age should ensure she is using products that are specifically formulated for her skin type.

    It is essential to use a cleanser that will help remove oils, dirt, and impurities from the skin surface without overly drying it out. Moisturizers are also important as they work to keep skin hydrated and healthy by replacing lost moisture. Women in their 30s should also look for products with active ingredients such as antioxidants, peptides, and ceramides which help address wrinkles, fine lines and other signs of aging.

    When selecting the right cleanser and moisturizer for your needs always consult your dermatologist or an esthetician before applying anything on your face.

    Consider using a retinol product

    Using a retinol product is an important component of skincare for those in their 30s. Retinol is a powerful way to reduce signs of aging, including wrinkles, fine lines and sun damage. Retinoids are derived from vitamin A, and increase cell turnover in the skin which helps to smooth away any lines or blemishes. They can also help with unclogging pores that are prone to bacteria buildup, as well as reducing inflammation that can lead to breakouts.

    Many retinol products come with sunscreen protection integrated into the formula, further protecting your skin from harmful UV rays that cause premature ageing. Retinol can be found in creams, serums and other makeup products; it’s best to choose one specialized for your skin type (e.g., oily or dry), and start off using it just once a week before gradually increasing use over time once your skin has adjusted.


    Foundation is an essential product for everyone when it comes to makeup. When you are in your 30s, you may want to switch to a slightly more mature foundation. It is important to find a foundation that is tailored to suit your age and skin type. Choosing an appropriate foundation will give you a great base for the rest of your makeup.

    Choose a foundation that matches your skin tone

    Finding the right foundation for women in their 30s is a skill that requires practice and patience. When shopping for foundation, you should look for one that matches your skin tone as closely as possible. You will also want to pay attention to the type of coverage your foundation offers and find one that works best with your skin type. For additional tips on makeup for aging skin, check out Aging Skin Makeup Tips.

    When it comes to finding the perfect shade of foundation, you should go a shade lighter than your natural skin color, as this will help eliminate any extra warmth on your face and avoid making you look “made-up”. Additionally, if you have a warm undertone to your skin tone (which most women in their 30s do) you should opt for foundations with yellow or golden undertones. This will help create a more natural and youthful appearance while still providing adequate coverage.

    Lastly, it’s important to ensure that your foundation blends seamlessly with the rest of your makeup so there is no visible line between where the foundation ends and other products begin.

    Consider using a primer

    Primers are a great option for women who want to create a smooth base before applying their makeup. Primers work by creating a barrier between the skin and the foundation, while also providing long-lasting coverage. They help to fill in fine lines and pores, thus creating an even base for foundation application.

    Primers also come in different formulations, such as oil-free versions, so be sure to choose one that is specific to your skin type. Additionally, primers with certain tinted shades can help even out skin tone before foundation application. When using primers in combination with foundation, you will find that it creates a much more even finish that looks more natural on the skin.

    Use a setting powder for a long-lasting finish

    Setting powder is a great way to create a long-lasting finish for your makeup look. Setting powder is usually applied in the end to add a finishing touch. This gives your makeup an even, matte look that keeps it in place all day. Setting powder also controls shine, blurs imperfections and helps minimize the appearance of pores.

    It’s important to choose a setting powder that works best with your skin type – oily or dry. Choose one that has light diffusing properties, such as mica, to give you a glowy effect without creating discoloration or texture on the skin. Apply with a brush or sponge across the face in circular motions then dust off any excess with a large fluffy brush for an airbrushed complexion.

    Eye Makeup

    Eye makeup is an essential part of any makeup look, and it’s especially important for women in their 30s. The right eye makeup can help you create a flattering and stylish look, while also accenting and defining your features.

    Eye makeup for women in their 30s should be chosen based on eye shape and skin tone, and there are a variety of products and techniques that can help you create an age-appropriate look:

    Choose a neutral eye shadow palette

    Eye shadows can be tricky when it comes to applying makeup in your 30s. To ensure your look is fresh and flattering, choose neutral colors like taupes, beiges and warm browns. These shades are timeless and more natural-looking than bolder colors. Avoid overly glittery eyeshadows, as they can look out of place on mature skin.

    If you have dark circles, use a light shade of eye shadow in the inner corners of your eyes to brighten them up. Blend a medium shade under the brow bone and use a slightly darker shade on the eyelids to add definition without making it too dramatic. When you’re done, apply mascara to create lush lashes that flatter but don’t overpower your features.

    Use an eyeliner to define your eyes

    When it comes to eye makeup, eyeliner is the most important product to use for women in their 30s. It’s a versatile eye-defining tool that can be used to give your eyes focus, intensity and definition. Try a liquid liner if you’re looking for precise lines and a bold look, or switch it up with a gel liner for softer or smudged results.

    With just one swipe of the right eyeliner, you can add emphasis to your upper or lower lash line or create drama with a winged look. Whatever look you’re going for, picking the right color and finish of eyeliner can make all the difference when enhancing your eye makeup. Try black if you want serious definition without looking like you’ve tried too hard, brown if you’re after something more subtle, or blue if you’re feeling bold!

    Curl your lashes and apply mascara

    Curling your lashes with an eyelash curler before applying mascara is one of the best makeup tips for women in their 30s. This simple step can make you look more awake and prevent your eyes from drooping.

    When curling, start at the base and move up to the tips in small sections, making sure not to tug on your delicate lashes too hard. Once you’re finished curling, apply one or two coats of good quality mascara like a lengthening or volumizing formula. This is a great way to add definition and give your eyes more of a “pop” to help them look brighter and more awake. If you like a really voluminous lash look that lasts all day long, consider using a waterproof formula for extra staying power.

    Lip Makeup

    Lip makeup can be a great way to instantly freshen up your look. For women in their 30s, a creamy, moisturizing lipstick can provide a flattering, youthful look with a hint of color. Long-wear lipsticks that last all day and won’t smudge can be a great way to maintain a put-together look throughout the day.

    Let’s look at some great makeup options for women in their 30s:

    Choose a lip color that complements your skin tone

    Women in their 30s often experience hormonal changes that can affect the color of their skin. As a result, the lip color you wore in your 20s may no longer be the best choice. To find a lip color that looks great on mature skin, begin by determining your skin’s undertone. Warmer tones typically have yellow or golden hues while cooler tones tend to appear pinkish or blueish.

    Once you’ve established your skin’s undertone, try out different colors to find one that flatters and complements it. On fair to medium skins, choose peach and berry shades; on darker skins, opt for deep burgundy and mahogany shades; and on olive skins, try nude pinks and browns. To avoid an unnatural-looking finish on mature lips, always reach for lipsticks with matte or satin finishes instead of glossy ones. Finally, when in doubt, reach for timelessly flattering reds ranging from rose to wine hues for a classic yet youthful look.

    Use a lip liner to define your lips

    Using a lip liner is one of the best makeup tips for women in their 30s. Lip liners provide your lips with definition and prevent lipstick from bleeding outside the natural line of your lips. To get the most out of your lip liner, make sure you choose one that is in an appropriate shade for your complexion. You can also use lip liners to slightly modify the shape or size of your lips without looking unnatural or overly done.

    Begin by outlining the outside perimeter of your lips before filling them in with color. This will help create a strong lip line, which will become even more defined upon application of lipstick and/or gloss. Make sure to blend the edges as you go so that there is no harsh transition between colors and shades. Lastly, apply a small dab of concealer around your mouth to sharpen up any blurred lines while also ensuring that your makeup remains looking flawless throughout the day!

    Use a lip gloss for a glossy finish

    A lip gloss is one of the best makeup products to use if you’re trying to achieve a glossy finish. Lip glosses are usually oil-based and when applied, they provide an extra layer of shine to your lips. As an added bonus, they also help keep moisture in your lips.

    Lip glosses come in a variety of colors and finishes—ranging from sheer and natural to bold and metallic. When looking for a lip gloss, it’s important to look for one that has nourishing ingredients like jojoba oil, shea butter, or vitamin E which will help keep your lips hydrated over time.

    For women in their 30s who are looking for just a bit more color on their lips without the commitment of lipstick or liquid lipstick, lip gloss is the perfect product!


    Blush is a great way to add color and brightness to your face. For women in their 30s, using a blush can really help to define your facial features and give you a more youthful look. In this article, we will explore the different types of blushes available and discuss which ones are best suited for women in their 30s.

    Choose a blush that matches your skin tone

    When choosing a blush, match it to your skin tone as closely as possible. Women aged 30 and under can still get away with using a blush that’s slightly brighter than their natural skin tone, but older women should use shades that are more subtle and natural-looking.

    Take note of the undertones of the blush: is it pink, peach or coral? If you want to test out which blush works best for you, try using a lighter shade first before building up to your desired intensity. Some blushes come with a tinge of shimmer to them which can be great for adding highlight and glow to mature skin however too much shimmer may make fine lines more apparent so use sparingly if needed.

    Apply blush to the apples of your cheeks

    Blush is one of the most important makeup items for women in their 30s. It helps to bring a youthful flush and glow to the complexion while accentuating cheekbones and making facial features appear larger.

    The key to applying blush is to apply it only on the apples of your cheeks, using a round, fluffy brush designed specifically for blush. Start at the top of your cheekbone, then simply sweep the excess color downward toward your chin, blending out any harsh edges.

    Make sure to use colors that best match your skin tone; usually shades of pink or peach look best on fairer skin tones while using plums or bronze colors looks best on those with darker complexions. For an extra bit of luminosity, choose a sheer formula that won’t look too heavy or cakey on the skin.

    Blend the blush for a natural finish

    Blush is an essential part of any makeup routine and can be used to brighten, define and flatter the face. Women in their 30s should use blush to give their look a natural, fresh finish.

    The best way to apply blush is by blending it lightly on the apple of your cheeks. Consider starting at the center of your cheek near your nose and stirring outward toward the temple. To ensure a more natural effect, keep the blush low and use small circular motions with a fluffy brush to blend out any harsh edges. Finish off with a light layer of loose powder over your blush to set it in place while making sure that the color stays locked in all day long.

    FAQs about: Best Makeup For Your 30S

    Q: What is the best makeup for someone in their 30s?

    A: The best makeup for someone in their 30s is one that is suited for mature skin. Look for foundations that are oil-free and provide medium to full coverage. Concealer should be used to cover dark circles, spots, and any discoloration. For eyes, use a neutral eye shadow palette, and use waterproof mascara and eyeliner. Choose a blush and bronzer that give a natural-looking color to the skin. Finally, choose a lipstick or lip gloss that has a hint of color.

    Q: What are the benefits of using makeup in your 30s?

    A: Makeup can help you look and feel your best in your 30s. It can help to even out skin tone, cover blemishes, and give you a more youthful complexion. Makeup can also help you to highlight and contour your features, allowing you to look more refreshed and vibrant. Additionally, it can give you a boost of confidence and help you to feel more beautiful.

    Q: How often should you change your makeup routine in your 30s?

    A: It is important to update your makeup routine as your skin changes with age. As you get older, your skin’s needs will change, so it is important to adjust your makeup accordingly. You may need to switch to a heavier foundation, or use additional products such as concealer, bronzer, and blush. Additionally, you may need to switch to a more hydrating moisturizer and use more waterproof makeup. It is important to adjust your makeup routine as needed to keep your skin looking its best.

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